Illustrator & Graphic Designer








Sneak peak of my works
Recent Designs
Crafting functional, stunning products with founders.

Catherine & Earl's BBQ
A heritage inspired brand identity created for Catherine & Earl’s BBQ that blends Southern tradition, handcrafted authenticity, and warm hospitality into a cohesive visual experience. The branding was designed to honor family legacy while creating a timeless and welcoming presence across print, digital, and in person experiences.
Branding

WholeMed
WholeMed is a healthcare brand committed to providing accessible, patient-centered care through an integrated approach to health and wellness. However, its existing website no longer reflected the brand's mission or met the needs of its users, making it difficult for visitors to navigate services and access important information. This redesign focused on simplifying the user experience through a clean, intuitive interface that better communicates WholeMed's values while making it easier for patients to find the resources they need.
Website Design

Huish Heating & Air
Huish Heating & Air is a family-owned HVAC company that has served the Salt Lake Valley since 1993, earning a reputation for dependable service, honest communication, and quality craftsmanship. As the business continued to grow, it needed a refreshed visual identity that reflected its legacy while appealing to a modern audience. This branding project focused on creating a cohesive identity system that communicates trust, professionalism, and family values across every customer touchpoint, including the logo, color palette, vehicle wraps, uniforms, business cards, and marketing materials.
Branding

Studio Le Clair
Studio Le Clair is a results-driven skincare clinic specializing in personalized acne treatments, advanced esthetic services, and medical-grade skincare. As the brand continued to expand its services and product offerings, it needed merchandise and packaging that reflected its elevated, approachable identity while creating a memorable client experience. This project focused on designing cohesive branded materials, including retail packaging, promotional merchandise, treatment cards, and membership collateral that extended the Studio Le Clair brand beyond the treatment room and reinforced a polished, premium experience at every touchpoint.
Visual Design
Illustration
Branding
Visual Design
Content Design
Marketing Design
Creative Direction
Brand Identity
Pitch Deck Design
Visual Strategy

What I bring to the table
Creative strengths, strategic thinking, and design-driven solutions that elevate brands and create impact.
About Me
Meet the designer behind the visuals, creativity, and ideas that bring brands to life.
Hello! I’m Kelly Dam, a creative designer passionate about creating meaningful visual experiences through branding, packaging, and digital design. By blending strategy with creativity, I design visuals that connect with audiences and bring brands to life.
Alongside my creative work are Nikki and Olea, my two cats who keep every design session well supervised.

Olea

Nikki

Hi, it's me :)

Ready to build something amazing?
I'd love to connect with you!
Illustrator & Graphic Designer








Sneak peak of my works
Recent Designs
Crafting functional, stunning products with founders.

Catherine & Earl's BBQ
A heritage inspired brand identity created for Catherine & Earl’s BBQ that blends Southern tradition, handcrafted authenticity, and warm hospitality into a cohesive visual experience. The branding was designed to honor family legacy while creating a timeless and welcoming presence across print, digital, and in person experiences.
Branding

WholeMed
WholeMed is a healthcare brand committed to providing accessible, patient-centered care through an integrated approach to health and wellness. However, its existing website no longer reflected the brand's mission or met the needs of its users, making it difficult for visitors to navigate services and access important information. This redesign focused on simplifying the user experience through a clean, intuitive interface that better communicates WholeMed's values while making it easier for patients to find the resources they need.
Website Design

Huish Heating & Air
Huish Heating & Air is a family-owned HVAC company that has served the Salt Lake Valley since 1993, earning a reputation for dependable service, honest communication, and quality craftsmanship. As the business continued to grow, it needed a refreshed visual identity that reflected its legacy while appealing to a modern audience. This branding project focused on creating a cohesive identity system that communicates trust, professionalism, and family values across every customer touchpoint, including the logo, color palette, vehicle wraps, uniforms, business cards, and marketing materials.
Branding

Studio Le Clair
Studio Le Clair is a results-driven skincare clinic specializing in personalized acne treatments, advanced esthetic services, and medical-grade skincare. As the brand continued to expand its services and product offerings, it needed merchandise and packaging that reflected its elevated, approachable identity while creating a memorable client experience. This project focused on designing cohesive branded materials, including retail packaging, promotional merchandise, treatment cards, and membership collateral that extended the Studio Le Clair brand beyond the treatment room and reinforced a polished, premium experience at every touchpoint.
Visual Design
Illustration
Branding
Visual Design
Content Design
Marketing Design
Creative Direction
Brand Identity
Pitch Deck Design
Visual Strategy

What I bring to the table
Creative strengths, strategic thinking, and design-driven solutions that elevate brands and create impact.
About Me
Meet the designer behind the visuals, creativity, and ideas that bring brands to life.
Hello! I’m Kelly Dam, a creative designer passionate about creating meaningful visual experiences through branding, packaging, and digital design. By blending strategy with creativity, I design visuals that connect with audiences and bring brands to life.
Alongside my creative work are Nikki and Olea, my two cats who keep every design session well supervised.

Olea

Nikki

Hi, it's me :)

Ready to build something amazing?
I'd love to connect with you!
Illustrator & Graphic Designer








Sneak peak of my works
Recent Designs
Crafting functional, stunning products with founders.

Catherine & Earl's BBQ
A heritage inspired brand identity created for Catherine & Earl’s BBQ that blends Southern tradition, handcrafted authenticity, and warm hospitality into a cohesive visual experience. The branding was designed to honor family legacy while creating a timeless and welcoming presence across print, digital, and in person experiences.
Branding

WholeMed
WholeMed is a healthcare brand committed to providing accessible, patient-centered care through an integrated approach to health and wellness. However, its existing website no longer reflected the brand's mission or met the needs of its users, making it difficult for visitors to navigate services and access important information. This redesign focused on simplifying the user experience through a clean, intuitive interface that better communicates WholeMed's values while making it easier for patients to find the resources they need.
Website Design

Huish Heating & Air
Huish Heating & Air is a family-owned HVAC company that has served the Salt Lake Valley since 1993, earning a reputation for dependable service, honest communication, and quality craftsmanship. As the business continued to grow, it needed a refreshed visual identity that reflected its legacy while appealing to a modern audience. This branding project focused on creating a cohesive identity system that communicates trust, professionalism, and family values across every customer touchpoint, including the logo, color palette, vehicle wraps, uniforms, business cards, and marketing materials.
Branding

Studio Le Clair
Studio Le Clair is a results-driven skincare clinic specializing in personalized acne treatments, advanced esthetic services, and medical-grade skincare. As the brand continued to expand its services and product offerings, it needed merchandise and packaging that reflected its elevated, approachable identity while creating a memorable client experience. This project focused on designing cohesive branded materials, including retail packaging, promotional merchandise, treatment cards, and membership collateral that extended the Studio Le Clair brand beyond the treatment room and reinforced a polished, premium experience at every touchpoint.
Visual Design
Illustration
Branding
Visual Design
Content Design
Marketing Design
Creative Direction
Brand Identity
Pitch Deck Design
Visual Strategy

What I bring to the table
Creative strengths, strategic thinking, and design-driven solutions that elevate brands and create impact.
About Me
Meet the designer behind the visuals, creativity, and ideas that bring brands to life.
Hello! I’m Kelly Dam, a creative designer passionate about creating meaningful visual experiences through branding, packaging, and digital design. By blending strategy with creativity, I design visuals that connect with audiences and bring brands to life.
Alongside my creative work are Nikki and Olea, my two cats who keep every design session well supervised.

Olea

Nikki

Hi, it's me :)

Ready to build something amazing?
I'd love to connect with you!








